If you are in the real estate business (home inspector, real estate agent, contractor, lender), here are 4 reasons why LinkedIn is a great way to help you grow your business.

Earlier this year, Applica completed a major upgrade to Home-Wizard with the goal of making Home-Wizard even more valuable to the users.  The upgrade included features to make users' recommended home care program much more personalized, and to also increase interactions with the application during the month (such as being able to mark tasks as 'done,' assign helpers, view contractor recommendations, etc.).  The feedback was VERY positive!

The real estate industry poses very unique challenges for maintaining long-term relationships with homeowners and potential real estate clients.  However, there are changes affecting the industry that are creating new opportunities for overcoming these challenges.  A company named Applica Solutions is emerging as a leader in leveraging these changes to develop a fresh approach to maintaining real estate client relationships and building personal brands, by providing low-cost and no-cost tools that enable establishing on-going personalized essential home care connections with clients and prospects.

Let's face it, the real estate business is highly competitive, with no shortage of competitors looking to take business away from you.  And even though you are highly competent and very hard-working, unfortunately, in an ultra-competitive market this is not enough.  It is in this kind of business environment that creating a valuable personal brand can really pay off.

When people are looking for your services and use online search engines like Google, will they find you? Or does your competition get ranked higher in search results?

Boston Voyager e-magazine interviews APPLICA CEO, Joel Singer   read article >
 

Weekly motivators are inspirational messages that you send to your agent contacts each week to give them a boost, for helping them as they face the challenges of the upcoming week. When done well, they are helpful to your agents and appreciated, which keeps you favorably top-of-mind with them.

You are a good home inspector. No wait, you are a GREAT home inspector. But do real estate agents consistently give out your name for referrals to homeowners?

There is no substitute for being qualified in your inspection work and treating real estate agents and homeowners with the respect they deserve. But for growing your inspection business, the secret to building strong relationships with real estate agents, who continually generate ongoing referrals, is:

• staying top of mind;
• helping them personally; and
• helping them professionally.

Your eNewsletter can be monetized by allowing advertisers to participate in your eNewsletters. Done well, this can not only off-set the costs of your eNewsletter, but can also be a profit center for you.

We are living in a short-attention span digital visual age, and studies have shown that adding video to your eNewsletters can boost reader engagement by as much as 200-300%.