Being able to include paid ads from local contractors in your eNewsletters is clearly one of the most popular features of APPLICA's Marketing Automation Dashboard, that was developed exclusively for MIC members.  But another nice feature of the Dashboard is that it allows you to add attachments to your eNewsletters, and this article describes some of the benefits and best practices for using eNewsletter attachments.

Your eNewsletter can be monetized by allowing advertisers to participate in your eNewsletters. Done well, this can not only off-set the costs of your eNewsletter, but can also be a profit center for you.