Here you can download a presentation that APPLICA's CEO, Joel L. Singer, gave to the American Society of Home Inspectors - New England Chapter on March 20, 2024.  Plus a list of other BLOG articles that you might find useful.

To attract and keep customers, innovations in artificial intelligence and marketing automation are enabling businesses to effortlessly create and maintain on-going, personalized care relationships with customers, in ways that previously were not even possible to imagine.

Pinning high-performing Facebook posts is easy to do, and it can help improve the engagement performance of your social media for generating sales for your business.

Within a few seconds of exploring your social media, new visitors have gathered an impression from your digital presence as to whether you are worth doing business with. So let's explore how to improve your digital presence.

When visitors click your posts, are they coming to you, or are you taking them to somewhere away? The difference can have a big impact on the performance of your social media for generating business and enhancing your brand.

Measuring performance is important to every aspect of running any business. So when it comes to measuring the performance of digital marketing activities, the question comes up as to which is more important for measuring Facebook performance: likes or clicks?

Once your social media starts providing visitors with great content, the table is set for you to ring the dinner bell to shout "come and get it!" The good news is that there are some very easy ways to do this and get customers engaged.

Companies across industries have embraced content marketing for growing their businesses, and new A.I. technology is enabling personalization that takes content marketing to a whole new level.

What is the biggest challenge that you face with marketing your business?  Is it that you are too busy with today to worry about tomorrow?  Or are you spending too much and not getting the return that you should?

Marketing automation, artificial Intelligence (A.I.), and advanced data analytics are transforming marketing across industries and creating new ways of turbocharging the sales funnel process for more effectively generating final sales.