If you are currently using the APPLICA Marketing Automation Dashboard developed for MIC, or are considering signing up, this article shares observations of best practices for using custom local advertising for turning your eNewsletter into a money-maker for your business.

If you are currently using the APPLICA Marketing Automation Dashboard, or are considering signing up, this article describes how the co-branding with agents feature can help you grow your business.

Being able to include paid ads from local contractors in your eNewsletters is clearly one of the most popular features of APPLICA's Marketing Automation Dashboard, that was developed exclusively for MIC members.  But another nice feature of the Dashboard is that it allows you to add attachments to your eNewsletters, and this article describes some of the benefits and best practices for using eNewsletter attachments.