You are a good home inspector. No wait, you are a GREAT home inspector. But do real estate agents consistently give out your name for referrals to homeowners?

There is no substitute for being qualified in your inspection work and treating real estate agents and homeowners with the respect they deserve. But for growing your inspection business, the secret to building strong relationships with real estate agents, who continually generate ongoing referrals, is:

• staying top of mind;
• helping them personally; and
• helping them professionally.

Multi-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

Let's face it, the real estate business is highly competitive, with no shortage of competitors looking to take business away from you.  And even though you are highly competent and very hard-working, unfortunately, in an ultra-competitive market this is not enough.  It is in this kind of business environment that creating a valuable personal brand can really pay off.