When people are looking for your services and use online search engines like Google, will they find you? Or does your competition get ranked higher in search results?

Being a successful real estate professional has many challenges, and one of the biggest is time management. By its very nature, the real estate business is unstructured, with each day being different from the next.  And unlike workers whose jobs follow a fixed work schedule for a single employer, most real estate professionals conduct their business activities as independent contractors that must serve a constantly changing roster of clients.

If you are in the real estate business (home inspector, real estate agent, contractor, lender), here are 4 reasons why LinkedIn is a great way to help you grow your business.

If you are currently using the APPLICA Marketing Automation Dashboard developed for MIC, or are considering signing up, this article shares observations of best practices for using custom local advertising for turning your eNewsletter into a money-maker for your business.

The challenge in real estate is establishing on-going, trusted relationships which generate a stream of referrals and ensure future repeat business.  This is where "content-driven" marketing shines.