by Joel Singer, CEO, APPLICA / Home Wizard
When Mike Crow talked to me about his vision for what he wanted an APPLICA Marketing Automation Dashboard version to be for MIC, it included making the eNewsletter a money-maker for inspectors. Mike suggested that I connect with MIC coaches to help work out the details, and after getting input from MIC coaches and with Jeff Donaldson acting as an initial beta tester, the following enhancements to the eNewsletters were exclusively added to the APPLICA Marketing Automation Dashboard for MIC:
Feature #1): Enabling revenues from two types of advertising in the eNewsletter: national advertisers and custom local advertisers.
Feature #2): Allowing co-branding of the eNewsletter with real estate agents.
Feature #3): Adding appliance recall alerts to the eNewsletter.
And these exclusive features are in addition to the other included eNewsletter features and marketing automation tools for other marketing channels beyond email, such as: automated social media posting; automated web enhancers; mobile apps; etc.
If you are currently using the APPLICA Marketing Automation Dashboard version for MIC, or are considering signing up, this article will help you understand how the exclusive MIC feature for co-branding with agents can be valuable for growing your business, and how this feature works.
The Value of Co-Branding with Agents
Co-branding with real estate agents is when you choose to have your eNewsletters go to your clients shown as being compliments of both your company and the referring agent for each particular client.
There are two main sources of value from co-branding your eNewsletter with real estate agents:
1) Growing your business by endearing agents: Allowing agents to have their names added to eNewsletters that go to clients that they have referred to you is highly valuable to these agents. It helps keep their names top-of-mind with their clients, and gives their clients personalized home care reminders & tips that make it easier to take care of their homes and maintain their home values. By providing this valuable co-marketing service to these agents, it encourages these agents to send you additional clients.
2) Growing your business by agents expanding your list of subscribers: Because the co-branding agents can add their contacts as subscribers at no cost, you get additional subscribers who will be seeing your branding each month and every time they use any of the home care features, which increases opportunities for you for both inspections and referrals.
How Co-Branding Works
The APPLICA eNewsletter has two customizable branded versions, one version for general clients, and one version for real estate agents. The customizable branded version for general clients gives clients personalized home care reminders & tips based on their particular home features, location, goals, and priorities. And the customizable branded version of the eNewsletter for real estate agents includes articles with helpful marketing tips for agents, in addition to personalized home care reminders & tips for making it easier for them to take care of their homes (and for learning more about home care to help them become better real estate agents).
In the APPLICA Marketing Automation Dashboard for MIC, when you turn co-branding to "ON," then for each of your clients their eNewsletter will show the "compliments of" section with both your company's name and info, and the name and info for the real estate agent associated with that client.
If you are using ISN as your inspection software, then in your APPLICA Dashboard when you turn "ON" your synchronization with ISN, it will automatically add your clients and agents from ISN as subscribers for your eNewsletter, with clients receiving your custom branded general client version, and agents receiving your custom branded realtor version.
And since you have your co-branding turned "ON," for each client it will automatically check which was the last agent for their property, and then this will be the agent assigned for co-branding for this particular client.
In the Co-Branding section of your APPLICA Dashboard you are able to see which agents are listed for co-branding, and how many clients each has associated with them. You can also edit and delete these co-branding agents. And when you go into the Subscribers > Overview > see & manage list > property & agent info: add / edit >, you can see and edit which home properties & clients go with each co-branded agent. Further, in the Co-Branding section of your Dashboard, you will see a link for "notifying agents" which has a suggestion for how to notify your co-branding agents to let them know how to login to an Agent Dashboard where they can customize their branding information.
Plus in their Agent Dashboard it shows the agent how they can upload their contact lists for FREE, so that these contacts will begin to automatically receive your co-branded eNewsletters.
For more information about the APPLICA Marketing Automation Dashboard version for MIC, you can visit https://applica-solutions.com/MIC or call 508-281-2050.