Monday motivators are inspirational messages that you send to your agent contacts each week to give them a boost, for helping them as they face the challenges of the upcoming week. When done well, they are helpful to your agents and appreciated, which keeps you favorably top-of-mind with them.

Your eNewsletter can be monetized by allowing advertisers to participate in your eNewsletters. Done well, this can not only off-set the costs of your eNewsletter, but can also be a profit center for you.

A BLOG is a great way to boost your website's SEO. And even if you are using APPLICA's Automated BLOG widget, the more original content you can add, the better. So here are some ideas for how in just 15 minutes per month, you can be adding great content to your BLOG.

This article outlines why addressing brand consistency is so important for ensuring the maximum effectiveness of your marketing efforts, and highlights some of the key elements for creating brand consistency across all of your marketing channels.

Multi-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

For millennials who live on social media, their instinct is likely to first look at your Facebook page, before even going to your website. So if Facebook is now the new doorstep of your business, maybe now a good time to take a look at your social media curb appeal.

The question comes up frequently: how many times per week is best for posting on social media? And like so much associated with effective marketing, the answer is that it depends.

Springtime in the real estate business brings a classic seasonal dilemma: as listings and inspections dramatically increase, there is little time for marketing, and memories of the slow times quickly fade away. So what to do?

Should I be using my personal name or my company name? Like so many marketing decisions, the answer is important and is not clear-cut. Here are several factors that should be considered when making this important decision for your business.

Despite doing all the right things, you find that your email open rates are disappointing. This can be very frustrating and the natural question is what could be holding you back, and how to overcome these impediments?