APPLICA announces a new automatic BLOG Widget that boosts website search engine optimization (SEO) ratings.  The automatic BLOG Widget has some amazing features . . .

So you've decided (or have been told) that you need a blog.  How do you get the most bang for the buck, and more importantly, the most bang for the time that needs to be invested?

Florida REALTOR Magazine wrote an article about a real estate agent who has been using APPLICA / Home Wizard.  It describes four ways that this Realtor has been using Home Wizard to grow their real estate business by building their personal brand and customer loyalty to generate repeat business and referrals.

You can read the Florida REALTOR Magazine article about APPLICA / Home Wizard here: https://tinyurl.com/Florida-REALTOR-about-APPLICA

Let's face it, the real estate business is highly competitive, with no shortage of competitors looking to take business away from you.  And even though you are highly competent and very hard-working, unfortunately, in an ultra-competitive market this is not enough.  It is in this kind of business environment that creating a valuable personal brand can really pay off.

Multi-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

When people are looking for your real estate services and use online search engines like Google, will they find you? Or does your competition get ranked higher in search results?

Boston Voyager e-magazine interviews APPLICA CEO, Joel Singer   read article >
 

Home Wizard is an interactive e-Newsletter and mobile app, that generates referrals and repeat business for you from your sphere of influence, by providing them with personalized home care reminders and tips for their specific home and goals.

Earlier this year, Applica completed a major upgrade to Home-Wizard with the goal of making Home-Wizard even more valuable to the users.  The upgrade included features to make users' recommended home care program much more personalized, and to also increase interactions with the application during the month (such as being able to mark tasks as 'done,' assign helpers, view contractor recommendations, etc.).  The feedback was VERY positive!

Being a successful real estate professional has many challenges, and one of the biggest is time management. By its very nature, the real estate business is unstructured, with each day being different from the next.  And unlike workers whose jobs follow a fixed work schedule for a single employer, most real estate professionals conduct their business activities as independent contractors that must serve a constantly changing roster of clients.