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Applica Blog

The real estate industry poses very unique challenges for maintaining long-term relationships with homeowners and potential real estate clients.  However, there are changes affecting the industry that are creating new opportunities for overcoming these challenges.  A company named Applica Solutions is emerging as a leader in leveraging these changes to develop a fresh approach to maintaining real estate client relationships and building personal brands, by providing low-cost and no-cost tools that enable establishing on-going personalized essential home care connections with clients and prospects.

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Inspection Support Network (ISN) and Applica / Home Wizard announced today a strategic partnership that combines ISN's business process automation tools with Applica's Home Wizard e-Newsletter and mobile app, which together creates an end-to-end integrated solution for helping home inspectors to grow their business with homeowners and real estate agents.

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To help members of the American Society of Home Inspectors (ASHI) to grow their business, ASHI has formed a partnership with Applica Solutions for a new Member Benefit for marketing services. Starting January 1, ASHI members will now receive a 20% discount on the Home Wizard interactive eNewsletter & mobile app.

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Home Wizard by Applica is an interactive e-Newsletter & mobile app that helps you grow your business by generating referrals and repeat business for you, through providing your clients with monthly personalized home care reminders, tips, and much more. It is very easy to synchronize ISN with Applica's Home Wizard interactive e-Newsletter, which together creates an end-to-end solution for running and growing your home inspection business.

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Applica Solutions announced today a partnership between its Home Wizard business and the International Association of Certified Home Inspectors (InterNACHI), in which Applica / Home Wizard will be joining InterNACHI as an affiliate member. As part of the affiliation, InterNACHI members will receive a group discount on the Home Wizard interactive eNewsletter and mobile app, which help home inspectors to grow their business by building on-going relationships with homeowners and real estate agents.

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You are a good home inspector. No wait, you are a GREAT home inspector. But do real estate agents consistently give out your name for referrals to homeowners?

There is no substitute for being qualified in your inspection work and treating real estate agents and homeowners with the respect they deserve. But for growing your inspection business, the secret to building strong relationships with real estate agents, who continually generate ongoing referrals, is:

  • staying top of mind;
  • helping them personally; and
  • helping them professionally.
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Applica Solutions announced today that its 'Home Wizard' client engagement solution for real estate professionals has begun to provide rewards to help motivate the professional's clients to complete their monthly recommended home care tasks. Home Wizard users can now earn points for completing their home care tasks, which can be redeemed for special deals from popular stores and restaurants.  And by uploading pictures from doing their tasks, users become eligible to win cash gift cards.

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Real Estate SEO backlinksIf you are in the real estate business (home inspector, real estate agent, contractor, lender), here are 4 reasons why LinkedIn is a great way to help you grow your business.

 

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Real Estate SEO backlinksIf you are currently using the APPLICA Marketing Automation Dashboard developed for MIC, or are considering signing up, this article shares observations of best practices for using custom local advertising for turning your eNewsletter into a money-maker for your business.

 

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Real Estate SEO backlinksIf you are currently using the APPLICA Marketing Automation Dashboard version for MIC, or are considering signing up, this article will help you understand how the exclusive MIC feature for co-branding with agents can be valuable for growing your business, and how this feature works.

 

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