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Applica Blog

Success in the real estate business is all about working your "sphere of influence." So if this is so important, how can you grow your sphere of influence, and how do you keep it from being diminished?

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This article outlines why addressing brand consistency is so important for ensuring the maximum effectiveness of your marketing efforts, and highlights some of the key elements for creating brand consistency across all of your marketing channels.

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content is kingIn the fight for customer attention and engagement, useful content has now become king. Back in the old school pre-web days, it was advertising that was the mainstay of connecting with customers. But now in the new world of social media interconnectivity, it is useful content that is winning.

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According to a survey done by the National Association of REALTORS, repeat clients account for an average of 20 percent of most real estate agents' business, with higher producing agents reporting up to 40 percent.

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Boosting Your Facebook PostsSocial media has changed a lot over the past several years.  Good content is still key, but reaching customers, even followers, now requires extra measures.

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Making Your Digital Ads PerformThe difference between whether your digital ad gets your viewers to take action instead of just reacting with a shoulder shrug, is strongly determined by your ad's call-to-action ('CTA').

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Florida real estate agentFlorida REALTOR Magazine wrote an article about a real estate agent who has been using APPLICA / Home Wizard.  It describes four ways that this Realtor has been using Home Wizard to grow their real estate business by building their personal brand and customer loyalty to generate repeat business and referrals.



You can read the Florida REALTOR Magazine article about APPLICA / Home Wizard here: https://tinyurl.com/Florida-REALTOR-about-APPLICA

 

 

 

APPLICA announces a new automatic BLOG Widget that boosts website search engine optimization (SEO) ratings.  The automatic BLOG Widget has some amazing features . . .

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Despite doing all the right things, you find that your email open rates are disappointing. This can be very frustrating and the natural question is what could be holding you back, and how to overcome these impediments?

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Why Add InstagramAssuming you have already taken the step to optimize your social media activities for your Facebook business page, why does it make sense to go further and create and manage an Instagram account for your business?  The short answer is that it is good for your business and it is easy to do.

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