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Applica Blog

With the Holidays behind us and the promise of increased spring home listings still ahead, late winter provides great marketing opportunities for getting out in front of your competition.

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We are living in a short-attention span digital visual age, and studies have shown that adding video to your eNewsletters can boost reader engagement by as much as 200-300%.

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The importance these days of social media platforms like Facebook as part of your overall marketing portfolio cannot be ignored. But when posting popular content, a question comes up as to whether this can actually hurt your SEO?

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Autumn is a special time of year for the real estate business. The peak of the summer season has passed, and home listings drop as families with children want to be settled in for the school year and others want to avoid having their homes opened to buyers over the holidays.  read more >

Success in the real estate business is all about working your "sphere of influence." So if this is so important, how can you grow your sphere of influence, and how do you keep it from being diminished?

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According to a survey done by the National Association of REALTORS, repeat clients account for an average of 20 percent of most real estate agents' business, with higher producing agents reporting up to 40 percent.

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Marketing Real Estate to Millennials

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APPLICA announces a new automatic BLOG Widget that boosts website search engine optimization (SEO) ratings.  The automatic BLOG Widget has some amazing features . . .

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So you've decided (or have been told) that you need a blog.  How do you get the most bang for the buck, and more importantly, the most bang for the time that needs to be invested?

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Why Home Wizard does more to build your personal brand than any refrigerator magnet advertisement ever could!

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