Customer engagement marketing is a powerful approach that involves interacting with customers through a variety of channels (social media, email, website BLOG, etc.) and strengthening your relationship with them by providing content that is relevant, useful, and personalized to their needs. So how does customer engagement translate into increased sales?

The challenge in real estate is establishing on-going, trusted relationships which generate a stream of referrals and ensure future repeat business.  This is where "content-driven" marketing shines.

For millennials who live on social media, their instinct is likely to first look at your Facebook page, before even going to your website. So if Facebook is now the new doorstep of your business, maybe now a good time to take a look at your social media curb appeal.

Consistently posting relevant, useful content on Facebook is great for giving your business a professional 'digital doorstep' for impressing potential customers and clients.  But how can this great content also build Facebook 'likes'?

Multi-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

A BLOG is a great way to boost your website's SEO. And even if you are using APPLICA's Automated BLOG widget, the more original content you can add, the better. So here are some ideas for how in just 15 minutes per month, you can be adding great content to your BLOG.

So you've decided (or have been told) that you need a blog.  How do you get the most bang for the buck, and more importantly, the most bang for the time that needs to be invested?

Success in the real estate business is all about working your "sphere of influence." So if this is so important, how can you grow your sphere of influence, and how do you keep it from being diminished?

This article outlines why addressing brand consistency is so important for ensuring the maximum effectiveness of your marketing efforts, and highlights some of the key elements for creating brand consistency across all of your marketing channels.

In the fight for customer attention and engagement, useful content has now become king. Back in the old school pre-web days, it was advertising that was the mainstay of connecting with customers. But now in the new world of social media interconnectivity, it is useful content that is winning.