According to a survey done by the National Association of REALTORS, repeat clients account for an average of 20 percent of most real estate agents' business, with higher producing agents reporting up to 40 percent.

Social media has changed a lot over the past several years.  Good content is still key, but reaching customers, even followers, now requires extra measures.

The difference between whether your digital ad gets your viewers to take action instead of just reacting with a shoulder shrug, is strongly determined by your ad's call-to-action ('CTA').

Florida REALTOR Magazine wrote an article about a real estate agent who has been using APPLICA / Home Wizard.  It describes four ways that this Realtor has been using Home Wizard to grow their real estate business by building their personal brand and customer loyalty to generate repeat business and referrals.

You can read the Florida REALTOR Magazine article about APPLICA / Home Wizard here: https://tinyurl.com/Florida-REALTOR-about-APPLICA

APPLICA announces a new automatic BLOG Widget that boosts website search engine optimization (SEO) ratings.  The automatic BLOG Widget has some amazing features . . .

Despite doing all the right things, you find that your email open rates are disappointing. This can be very frustrating and the natural question is what could be holding you back, and how to overcome these impediments?

Assuming you have already taken the step to optimize your social media activities for your Facebook business page, why does it make sense to go further and create and manage an Instagram account for your business?  The short answer is that it is good for your business and it is easy to do.

Should I be using my personal name or my company name? Like so many marketing decisions, the answer is important and is not clear-cut. Here are several factors that should be considered when making this important decision for your business.

If you only have limited time or resources for posting on social media, you should consider adding videos to your Facebook business page. The most important aspect of engaging followers on social media is to be providing on-going useful content. Assuming you have this well covered, this gives you the freedom to feather in high value promotional content, and video is a great way to do this.

The question comes up frequently: how many times per week is best for posting on social media? And like so much associated with effective marketing, the answer is that it depends.