Florida REALTOR Magazine wrote an article about a real estate agent who has been using APPLICA / Home Wizard.  It describes four ways that this Realtor has been using Home Wizard to grow their real estate business by building their personal brand and customer loyalty to generate repeat business and referrals.

You can read the Florida REALTOR Magazine article about APPLICA / Home Wizard here: https://tinyurl.com/Florida-REALTOR-about-APPLICA

When people are looking for your services and use online search engines like Google, will they find you? Or does your competition get ranked higher in search results?

Multi-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

Being a successful real estate professional has many challenges, and one of the biggest is time management. By its very nature, the real estate business is unstructured, with each day being different from the next.  And unlike workers whose jobs follow a fixed work schedule for a single employer, most real estate professionals conduct their business activities as independent contractors that must serve a constantly changing roster of clients.

Let's face it, the real estate business is highly competitive, with no shortage of competitors looking to take business away from you.  And even though you are highly competent and very hard-working, unfortunately, in an ultra-competitive market this is not enough.  It is in this kind of business environment that creating a valuable personal brand can really pay off.

If you are in the real estate business (home inspector, real estate agent, contractor, lender), here are 4 reasons why LinkedIn is a great way to help you grow your business.

The challenge in real estate is establishing on-going, trusted relationships which generate a stream of referrals and ensure future repeat business.  This is where "content-driven" marketing shines.

Being able to include paid ads from local contractors in your eNewsletters is clearly one of the most popular features of APPLICA's Marketing Automation Dashboard, that was developed exclusively for MIC members.  But another nice feature of the Dashboard is that it allows you to add attachments to your eNewsletters, and this article describes some of the benefits and best practices for using eNewsletter attachments.

So you've decided (or have been told) that you need a blog.  How do you get the most bang for the buck, and more importantly, the most bang for the time that needs to be invested?

A great article that gives home inspector advice for real estate seller's agents.