In the fight for customer attention and engagement, useful content has now become king. Back in the old school pre-web days, it was advertising that was the mainstay of connecting with customers. But now in the new world of social media interconnectivity, it is useful content that is winning.

Assuming you have already taken the step to optimize your social media activities for your Facebook business page, why does it make sense to go further and create and manage an Instagram account for your business?  The short answer is that it is good for your business and it is easy to do.

Social media has changed a lot over the past several years.  Good content is still key, but reaching customers, even followers, now requires extra measures.

The difference between whether your digital ad gets your viewers to take action instead of just reacting with a shoulder shrug, is strongly determined by your ad's call-to-action ('CTA').

The marketing function of any business is critical to both near-term and long-term growth. But for many real estate professionals, in-sourcing (hiring a full-time experienced person) can be too expensive.

Marketing automation, artificial Intelligence (A.I.), and advanced data analytics are transforming marketing across industries and creating new ways of turbocharging the sales funnel process for more effectively generating final sales.

Consistently posting relevant, useful content on Facebook is great for giving your business a professional 'digital doorstep' for impressing potential customers and clients.  But how can this great content also build Facebook 'likes'?

Customer engagement marketing is a powerful approach that involves interacting with customers through a variety of channels (social media, email, website BLOG, etc.) and strengthening your relationship with them by providing content that is relevant, useful, and personalized to their needs. So how does customer engagement translate into increased sales?

What is the biggest challenge that you face with marketing your business?  Is it that you are too busy with today to worry about tomorrow?  Or are you spending too much and not getting the return that you should?

Companies across industries have embraced content marketing for growing their businesses, and new A.I. technology is enabling personalization that takes content marketing to a whole new level.