Measuring performance is important to every aspect of running any business. So when it comes to measuring the performance of digital marketing activities, the question comes up as to which is more important for measuring Facebook performance: likes or clicks?

When visitors click your posts, are they coming to you, or are you taking them to somewhere away? The difference can have a big impact on the performance of your social media for generating business and enhancing your brand.

Within a few seconds of exploring your social media, new visitors have gathered an impression from your digital presence as to whether you are worth doing business with. So let's explore how to improve your digital presence.

Pinning high-performing Facebook posts is easy to do, and it can help improve the engagement performance of your social media for generating sales for your business.

To attract and keep customers, innovations in artificial intelligence and marketing automation are enabling businesses to effortlessly create and maintain on-going, personalized care relationships with customers, in ways that previously were not even possible to imagine.

Here you can download a presentation that APPLICA's CEO, Joel L. Singer, gave to the American Society of Home Inspectors - New England Chapter on March 20, 2024.  Plus a list of other BLOG articles that you might find useful.