There are both hard and soft performance metrics for assessing the benefits from your APPLICA postings.
Clicks and likes provide an indication of engagement, and further, it also provides valuable insights into what content is the most engaging to your customers. Another performance metric is seeing an increase in the traffic on your social media.
Estimated time savings is another important metric, if you were already active on social media. If your marketing staff was spending, say, just 30 minutes per post (to find content, edit images, checking versus previous posts, and uploading the post), and are posting 4 times per week . . . you will be freeing up 8 hours a month of your marketing person's time to be doing higher-value marketing activities.
A more qualitative performance metric is looking at your social media presence before and after starting with APPLICA. Does it now appear more professional? Is the content more useful and engaging to your customers? Does it now send a stronger brand message of your expertise and customer commitment?
The ultimate benefit of enhancing your social media presence with APPLICA is, of course, to increase your sales. While it is sometimes difficult to track which sales came directly from your enhanced social media presence, you can gain insights by asking your customers for their feedback.