There are several important benefits to having a steady stream of useful tips posted onto your business' social media.

If you have not been posting in a while, your social media may look like an 'abandoned amusement park,' which does not showcase your company well to visitors who are considering doing business with you. These days, especially for millennials, your social media is your 'digital doorstep' on which customers make a judgement of the professionalism of your business. A consistent, on-going stream of attractive, helpful content makes a strong brand statement of both your expertise and your commitment to helping your customers. This is a significantly stronger brand message than what you would get from postings of just advertisements and office events.

Beyond brand enhancement, having customer-targeted, useful, tips also helps to stimulate demand for your services, which can directly enable you increase sales.

On the other hand, if you are already very active with posting useful content on your social media, using APPLICA's artificial intelligence-driven automated postings will free up your marketing staff's time to do higher-value digital marketing activities, such as: posting native videos on social media (which significantly benefits you on Facebook); managing pay-per-click marketing programs; developing social media contests; etc.

There are both hard and soft performance metrics for assessing the benefits from your APPLICA postings.

Clicks and likes provide an indication of engagement, and further, it also provides valuable insights into what content is the most engaging to your customers. Another performance metric is seeing an increase in the traffic on your social media.

Estimated time savings is another important metric, if you were already active on social media. If your marketing staff was spending, say, just 30 minutes per post (to find content, edit images, checking versus previous posts, and uploading the post), and are posting 4 times per week . . . you will be freeing up 8 hours a month of your marketing person's time to be doing higher-value marketing activities.

A more qualitative performance metric is looking at your social media presence before and after starting with APPLICA. Does it now appear more professional? Is the content more useful and engaging to your customers? Does it now send a stronger brand message of your expertise and customer commitment?

The ultimate benefit of enhancing your social media presence with APPLICA is, of course, to increase your sales. While it is sometimes difficult to track which sales came directly from your enhanced social media presence, you can gain insights by asking your customers for their feedback.

In your APPLICA Dashboard there is a section on 'Targeted Campaigns' that has suggestions for using the data analytics provided in your APPLICA Dashboard for pursing targeted marketing activities to drive further customer engagement. These data analytics includes a comparison of your performance versus other APPLICA clients (while protecting confidentiality, of course), to help you gauge how your targeted campaigns are performing compared to others. These data analytics and target campaigns are designed to help you get the most benefit from your automated APPLICA postings.

APPLICA uses artificial intelligence to create an optimized, on-going stream of social media posts, that are based on the specific choices you make in your APPLICA Dashboard.

Your input selections include: the business activities that you want to promote; the customer benefits & priorities that you expect will be of most interest your target customers; your local climate (which impacts season timings, etc.); and the degree that you want humorous posts included, to help spice up your postings.

Our A.I. algorithms then calculate the best care tips and reminders that are designed to engage your specific target customers. Our algorithms even self-adjust based on the click performance of your postings, using our proprietary 'machine learning' technology.

Hopefully you will love every one of your posts! But if you are seeing posts that are not perfect for your customers, you will want to re-visit your input selections in your APPLICA Dashboard. It may be just a simple matter of adjusting your target customer benefits and priorities.

For a particular post, you can always delete the post from your social media, the same way you can delete a posting that you had done on your own.

Yes. Even with APPLICA doing your automated postings, you can always add your own postings to your social media.

Further, in your APPLICA Dashboard you can create custom postings that you can easily schedule for a particular date, or you can setup to be recurring on a weekly, bi-weekly, monthly, or quarterly basis for various times of the year.

Yes. We are working on expanding our service to include automated postings for other platforms beyond Facebook and LinkedIn, but in the meantime, many of our clients share their Facebook postings, for example, to their Instagram accounts.

Yes. When you do your initial setup in your APPLICA Dashboard, it displays all of the Facebook business pages that are associated with the Facebook profile that you used for your setup. You then can select which of these associated Facebook business pages for which you would like us to provide postings.

There is no additional cost to you for selecting to have us post to multiple Facebook business pages associated with the Facebook personal profile that you used to setup your APPLICA account. However, if your Facebook business pages are associated with different Facebook personal profiles, then you would need to have a separate APPLICA account for each personal profile.

Unfortunately, Facebook does not allow us to provide automated postings to personal Facebook accounts. However, some of our clients share their postings from their Facebook business page to their Facebook personal account.

You can easily find the current procedure for finding your associated Facebook profile by doing a quick Google search.

You can choose as many days per week as you like, as best fits your posting strategy.

Your cost is the same, regardless of the number of days per week you choose.

Some of our clients choose one day per week (typically either mid-week or a weekend day). Others choose every other day. Some choose every weekday, but not the weekends. While some clients select everyday of the week.

You can always start with one posting strategy, and then easily change this in your APPLICA Dashboard selections.

If you ever change your Facebook password, you'll want to reset your Facebook permissions in your APPLICA Dashboard, using your new Facebook password. This will allow your automated APPLICA postings to re-start.

From time-to-time, Facebook resets their security tokens, and this can disrupt your postings. But they will restart again simply by resetting your Facebook permissions in your APPLICA Dashboard.