accessing . . .

What makes Applica / Home Wizard unique?

  • Personalization

    by helping your clients to take care of their homes with monthly personalized reminders & tips, they will reciprocate with referrals and repeat business!
  • Multi-Channel

    connects you with clients and prospects across multiple platforms: eNewsletter, mobile app, social media, and enhanced web SEO tools.
  • Cost Effective

    at just $39/mo or $399/yr for everything, one referral or repeat business pays for years of Applica / Home Wizard; see competitor comparisons >

The Applica Brand-Builder Dashboard is easy to setup, and puts omni-channel tools at your fingertips, that keep you engaged with your clients on an on-going basis!

Applica Brand-Builder Dashboard

mobile app
Post-ables (Social Media Content)
web enhancers
your local contractor

Benefits of Applica / Home Wizard

From a review of Applica / Home Wizard in FLORIDA REALTOR MAGAZINE:

"Home Wizard saves me time and allows me to get my message out and stay active and engaged" says Laura Russell, Charles Rutenberg Realty.

"Applica's Home-Wizard tools are a valuable resource that demonstrates to my clients that I care about them and that I have the competence to know what type of resources matter in helping with their real estate portfolio," according to Jeff Wiren of RE/MAX Equity Group.

"The content is great and very useful, and is not cluttered with annoying ads or popups. The best part is I don't have to develop the content, which is a huge time saver for me. There is no doubt that CRM tools like Home-Wizard are effective and bring in new and repeat business. Overall my experience and those of the users have been positive, and it has been well received by most. Using Home-Wizard has helped brand my business, increase the recognition of my brand (logo), and has brought in new and repeat business," says Ken Brittain of Home Vue Inspections.

If you are a . . .

Real estate agent
keeps you top of mind with your sphere of influence!
Home inspector
the version for home inspectors enables you to have separate eNewsletters and mobile apps for your homeowner and real estate agent contacts!
reminds your customers when its time for your services, and helps generate referrals!
shows your customers that you really care about helping them to take care of their new home!
Home improvement retailer
increases your sales by displaying personalized helpful product suggestions (with links to your online products) for each customer's personalized reminders & tips!
  • You can now have home care tips, articles and videos automatically posted to Facebook for you . . . at no additional cost.
  • eNewsletter now allows you to include selfie videos (like BombBomb) . . . at no additional cost.
  • For Home Inspectors, you can now integrate directly with your ISN software . . . at no additional cost. ISN press release >

How It Works

Home Wizard uses artificial intelligence and a database of over 27,000 home care tasks, tips, and home improvement suggestions to calculate a highly personalized ideal home care program for each user's particular home and goals.  And gives users rewards for completing their recommended home care tasks.

  • keeps you top of mind with your sphere of influence
  • enhances your brand by helping your clients to care for their home beyond the transaction
  • gives you value-added content for your social media, website, marketing materials, etc.

generates leads & sales,
and saves you time

Explore demos of eNewsletter, mobile app, and Dashboard . . .

see Sample Home Wizard eNewsletter

click to see sample

try Home Wizard app demo

click to see demo

try FREE DEMO version of our
Brand-Builder Dashboard

click to start

In addition to interactive eNewsletter and mobile app . . .


  • Post-ables: Post-ables are home care tips that you can easily post into your social media feeds (Facebook, Twitter, Blogs, etc.).
  • Web Widgets: Widgets are interactive elements that you can add to your web pages that will help you attract traffic and make your site more helpful to visitors.
  • Icons & Links: Icons & links are clickable elements that allow your clients to signup for your eNewsletter, download your branded mobile app, access a home care library, and more.
  • Closing gifts: These are PDFs for customized flyers, brochures and post cards, that you can have printed and use to give your clients your branded mobile app as 'closing gifts' when you complete a job, etc.
  • 'Your Recommended Contractors': Allows you to add in your recommended local contractors. New homeowners in particular will appreciate you sharing your local knowledge and recommendations.

What existing users and clients are saying . . .


  • $39/month or save 15% with $399 annual rate.
  • unlimited eNewsletters
  • unlimited mobile app downloads
  • NO additional fees for social media post-ables or web SEO enhancers
  • NO setup fees

Getting Started

Video TOUR
  • Explore a demo version of the Applica Brand-Builder Dashboard with up to 5 free eNewsletter subscribers.
  • Start using the Applica Brand-Builder Dashboard with UNLIMITED eNewsletter subscribers.
. . . and to save you time, after signing up you can schedule our complimentary orientation training.