APPLICA automatically posts helpful content on your behalf onto your
Facebook business page, that is specifically tuned to be attractive and relevant to your target
customers for your particular business activities.
Plus when visitors click on the call-to-action button you can choose to
have embedded in your postings, it takes them to the webpage of your
choice.
Posting targeted, useful content promotes your services, saves you time
& money, and enhances your digital presence & brand.
Further, it gives you attractive content that can be easily boosted on
Facebook to attract new customers. Because it is more engaging to
viewers, boosting posts that have useful content is typically 10 times
more cost-effective than promoting advertising, which most viewers tend
to tune out.
In the Targeting section of your APPLICA Dashboard, you teach APPLICA
what are your business activities that you want promoted, the topics that
you expect will motivate your target customers the most, your target customer demographics, and your location which determines your seasonal timings
and climate.
Then in the Branding section of your Dashboard, you customize how you
want your branding displayed on your postings. For example, you can
upload your logo to be embedded into your postings, choose the style for
your postings, select a call-to-action button to be embedded, add an
Instagram hashtag, and select where you want visitors to go when they
click your postings. You can even upload your own photos, and
APPLICA's technology will automatically match your photos to the
appropriate content for postings.
You then provide your permission for APPLICA to post for you onto your
Facebook business page, and select which days of the week you want
postings.
Visitors engage the most with content that they find useful and relevant.
By providing an on-going stream of tips that are helpful to your target customers and
subtly promote your business activities, it:
- builds trust
- stimulates demand for your services
- shows that you care
- gives you something that you can proudly promote
If you don't like a post, you can simply delete it from your Facebook
timeline, the same as you would any post that you would have posted
yourself.
To prevent similar future posts, you can go back into your APPLICA
Dashboard and adjust your targeting.
The posts that APPLICA does on your behalf are displayed on your
Facebook business page as if you had posted them yourself. There is no
APPLICA branding on your posts.
If you are opening your own Facebook business page, it may say 'posted
as Applica', but this is only displayed to you when you are on a browser
that recognizes you as the administrator for your business page. All other
visitors would not see this.
The short answer is that APPLICA's technology creates posts with
content that is specifically tuned to engage your target customers and
subtly promote your particular services or products.
APPLICA's technology also enables you to customize you branding,
including adding your own photos, so that the posts amplify the voice of
your business. Our technology also prioritizes the content to best match
your business activities and customer needs, and then throttles the
content to provide a nice balance of topics, without repeating subjects too
soon.
Our technology also tracks the clicks and likes of each post, so that you
have analytics for deciding which posts to boost, pin, etc.
APPLICA's technology automates an approach to engaging customers and converting sales known as
'content marketing.'
The Content Marketing Institute, defines content marketing as:
"Content marketing is a marketing technique of creating and distributing
valuable, relevant and consistent content to attract and acquire a clearly
defined audience – with the objective of driving profitable customer
action."
Given that people engage with content that is useful and relevant to
them and tend to block out advertising, content marketing tends to have
a significantly higher sales conversion rate than traditional advertising
approaches to marketing.
All of the content that APPLICA provides has been developed through
research commissioned by APPLICA for our clients.
The artwork and images we provide along with the content has either had
royalty licenses purchased for them, or they are provided by you and our
technology matches them to the appropriate content for your postings.
No, we do not have access to your Facebook account.
In your APPLICA Dashboard, when you provide your permission for
APPLICA to post on your behalf, we do not capture nor store any of your
Facebook username, password, or login information. Providing your
permissions only allows us to post to your account, and does not allow us
to act as an administrator for your account.
Yes, as soon as APPLICA begins posting useful, relevant content tuned
to your target customers, your digital presence will begin to be enhanced
and will be attractive to everyone visiting your Facebook business page.
The next steps will be to showcase your helpful tips to a wider audience
by boosting your posts on Facebook and promoting your helpful tips
through your other marketing channels.
You can signup either month-to-month, or for significant cost savings you
can signup on an annual basis.
If you sign up monthly, you can stop at the end of any monthly cycle with
no obligation to continue beyond that month cycle.
Setting up your targeting, branding, and Facebook permissions usually
takes only about 20-30 minutes.
To help your setup go quicker, you'll want to have the following available:
- the logo you want embedded in your postings.
-
if you want your own photos included with your postings, you'll want
them handy on your computer.
-
your Instagram hashtag, if you want it embedded.
- your Facebook username and password.
APPLICA was founded in 1998.
In 2004 we began providing an interactive eNewsletter that provides our
clients' subscribers with personalized care tips and reminders. This
service has now grown to over 1.3 million users.
At APPLICA, our focus is on building your brand, not ours.
