Integrating complex algorithms into elegant customer loyalty applications
Cloud computing, the growth of smart phones, and social media are all driving fundamental changes in the application of customer loyalty in retailing. At Applica, we create customer loyalty solutions based on complex algorithms which integrate data sciences, behavioral economics and emerging technologies.
Applica Solutions combines customer loyalty data analytics, behavioral economics, smart phone mobile application technologies, and internet of things technologies ('IoT') . . . to create a new approach to enhancing in-store and online customer shopping experience and loyalty rewards, by enabling increased alignment of the goals of the retailer with the personalized goals of each customer. Applica's SAAS-based loyalty solutions increase customer interactions and deepen visibility into customer personalization, which are leveraged into increased customer cross-selling and increased customer engagement.